Webinar: Introduction to Influencer Marketing / Digital PR
Learn what influencer marketing is? How to find influencers and which ones are right for your brand? How does this differ from traditional PR and when should it be used in your marketing mix?
Date And Time: Wed April 29, 2020 | Time TBC
Aim of Introduction to Digital PR:
Understand the basic principles of Influencer Marketing and learn the difference between Micro and Macro Influencers?
This webinar will cover the following areas:
What is Influencer Marketing / Digital PR and when should it be used?
A lot of brands use influencers but when is it right to use this in your online marketing mix? How does this differ from traditional PR?
How to find them?
How do you find influencers online? How do you know which ones to you use?
Difference between Macro and Micro Influencers
You have probably heard of the term macro and micro influencers? These are defined into the amount of followers they have and engagement they get. Learn in more detail which one is right for your brand.
What campaigns work well?
Many brands use influencers to grow their brand awareness. We will provide examples of which brands use this well and why?
Date And Time of this session:
Mon April 29, 2020 |
TBC GMT
**Minimum 5 ppl per webinar**